What is Tryvo?

The short version

Tryvo is an AI-powered Customer-to-Creator UGC platform built for direct-to-consumer Shopify brands. Instead of hiring freelance creators who never used the product, Tryvo turns your real, verified buyers into UGC creators.

Internal codename: Claimd. Public brand: Tryvo.

Why we built it

Classic UGC platforms are expensive and slow:

Freelance creators who have never held the product
Long turnaround times, lots of back-and-forth
Generic scripts that don't match the brand voice or audience

Real customers already have the product, the use-case, and authentic motivation. They just need an easy way in — and a fair reward for the work.

What Tryvo does

Customer-to-Creator pipeline

Invites verified Shopify buyers automatically after purchase. No cold sourcing.

AI-generated briefs

Scripts adapt to product, audience, persona and language — generated per creator.

Automated quality gate

Each submission is scored for framing, audio, lighting and on-brand content before it reaches the brand.

Automatic rewards

Discounts or cash payouts go out the moment a submission is approved.

Brand control

Approve, reject or request edits from the dashboard. Manage products, campaigns, submissions and integrations in one place.

Who it's for

Tryvo is built for D2C Shopify brands that:

Already have a steady stream of orders (customers to invite)
Want to scale UGC without scaling spend on freelancers
Run paid media and need fresh creative weekly, not quarterly

Three surfaces

Tryvo is one product with three distinct surfaces:

Surface	For	What it does
Marketing site	Public	Landing, pricing, waitlist
Brand dashboard	Operators	Manage products, campaigns, submissions, rewards, integrations
Creator portal	Buyers	Mobile-first magic-link flow to view the brief and upload a video