TryvoAI personas & angles
How Tryvo builds personas and angles for a campaign, how to improve them with reference material, and how they become video ideas.
Every campaign needs personas (who buys the product and why) and angles (hooks and messaging that resonate). Tryvo uses them to give each buyer a personal video idea — and a campaign can't go live without at least one of each.
Generate
On the campaign's AI tab, click Generate hooks & personas from Shopify product description and customers. Tryvo analyses:
- the product description from Shopify,
- statistics about the buyers of this product,
- your reference material (if any),
- and the personas and angles that already exist — so new runs add ideas instead of repeating them.
A first run typically creates 2–5 personas and 3–6 angles. Only one run per campaign can be active at a time; a badge at the bottom right shows when a run is in progress.
Each click on Generate uses one AI run from your plan. Runs that start automatically after you upload reference material don't count as AI runs.
Personas
A persona describes an audience archetype: a short description, the core goal, pain points, motivations and their awareness level (from problem-aware to product-aware).
Angles
An angle is a way to talk about the product: a hook, the psychological lever (e.g. convenience, social proof), the main emotion, the USP and example copy — ranked by priority.
Edit, archive, delete
- Edit: your changes are marked as edited by you and are never overwritten by later AI runs.
- Archive: hides a persona or angle from matching. Archived items don't count toward the go-live requirement.
- Delete: only for items you created yourself.
Reference material
Reference material teaches the AI your style. You can add:
| Type | Format / limit |
|---|---|
| Video | MP4, MOV or WebM, up to 2 GB — Tryvo transcribes it |
| Script or guideline | Upload a file (up to 200 MB) or paste text with a title |
| Image | Up to 200 MB |
Each upload counts as one reference upload in your plan and starts an automatic AI run that refines the personas and angles.
How buyers get their video idea
When a buyer answers the five questions in the buyer flow, Tryvo matches them to the best-fitting persona and angle and writes a short video idea in the campaign's language: a few points they could say and a few things to show.